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Monday 26th November 2007 - The London Paper "Big feet are in for a treat"
Click here to read full pdf version
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| Today we don't need to write much! Thank you Julia Buckley for sharing our shoe news with London. The title read "Big feet are in for a treat" but unfortunately we had to shorten it in this website version so that you could read the text. If you would like a larger copy then please let us know. We hope that you enjoy reading and learning about our shoes. |
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Sunday 25th November 2007 - Greenwich Market AGAIN
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This is our stall at Greenwich market. As you can see, there are lots of green boxes and lots of shoes! Visiting one of our market stalls is a fantastic opportunity for your to try on our shoes and to check your size.
Our shoe sizes are made to International Sizing Standards. As most of you are not used to wearing properly-fitting shoes such as ours, we are finding that many of your are needing a larger size than you are used to wearing.
As you can see, it might be freezing cold but it was great fun meeting many of you! And in case you don't think that we have enough samples for you to try, there are lots more boxes underneath the green fabric on the stand table and we've got a big van around the corner so we can nip out and get you your correct size and style.
More info about our market stalls. We look forward to seeing you next Sunday at Greenwich Market. |
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Wednesday 21st November 2007 - Greenwich Market For those of you who attended Greenwich Market last Sunday and visited our stall, we were delighted to meet you. As you will have noticed, we had the sea of bright, green boxes and we were quite close to the entrance the Cutty Sark DLR. We hope that you found it useful to be able to see the shoes for yourself and to be able to try them on.
To the lady from Manchester, we're chuffed that you can now find shoes for your daughter to wear! It's a bit of a trek but we are glad that we were able to help you. Also to the lady from Brighton who was so delighted that our shoes fit her and made her feet appear small that she bought 3 pairs of DIONNE shoes, one in each colour. We hope that you're enjoying wearing them!
We're now sorting out everything out for this weekend as we will be at 2 different markets. Have another look where we will be and pop along where you can.... |
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Friday 16th November 2007 - Market Stall Preparation Good morning everyone! We're up and about early this morning as we're sorting out last minute bits and pieces for our market stall at Greenwich Market this Sunday 18th. Click here for information about our market stalls.
We'll be there early to set up the stand and we've got a large selection of shoes in all the different colours and sizes with us. As stands are guaranteed on the day and we're not sure exactly where we will be inside the market, we recommened that you call us on 0845 402 0221 before attending.
The market is not that big so, if you walk around, you may well see us - a sea of green boxes! We hope to see you there. |
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Monday 12th November 2007 - Market Stalls Today we are finalising the days when you can TRY BEFORE YOU BUY at some London market stalls - click here for details. For those of you who may be new to our brand, this is a great opportunity for you to come along and try on our shoes and see what we mean about the exclusive design features that we have to ensure a better fit and to make your feet appear smaller.
We have a guaranteed stall at Alexandra Park School Christmas Bazaar. Also we have some Sunday dates at Greenwich market. At Greenwich market, stalls are allocated on the day. For this reason, if you are interested in attending, on the morning of the market, we recommend that you call us on 0845 402 0221 to check that we have been able to get a space and where exactly we will be. We hope to see you there. |
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Wednesday 7th November 2007 - The Haringey Advertiser
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| The Haringey Advertiser is a fantastic, local paper. |
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Monday 5th November - Remember, remember the 5th... Remember, remember the 5th.... Or even the 4th.... We know it's quite early but we're in the office and, rather than discussing fireworks (that we've been hearing overhead all weekend!) we're discussing 'sizing-up' and size 4. Some of you may be aware that most women's shoes in the high street are made by 'sizing-up' designs for smaller feet, typically size 4. This is described at the bottom of our home page and there are more details on our Designs Features page.
So what exactly do we mean? Most high street retailers finalise a design for a size 4 shoe and then the design is enlarged by adding ratios to the width, depth, length and heel height. So when you reach much larger sizes 10 or 11, the width, depth, length and heel height are typically enormous and so many women 'step-out' of them and struggle to wear them. Also usually (but not always) women with larger feet are taller and so they do not always want the extra heel height.
We think that some of the retailers have cottened on to the heel height enlargement and so have tried to change the 'angle' of the shoe during manufacturing to lower the heel height. Whilst this is much cheaper as you do not need to re-design a shoe and purchase new lasts, changing the 'angle' of a shoe so it has a lower heels tends to lift the front of the shoe off the ground a lot and give it excessive 'toe spring'. You may have noticed this yourself already.
That's why we design all shoes exclusively for a larger foot. None of this 'sizing-up' nor changing the 'angle' of the shoe during manufacture nor excessive 'toe spring'. Although the proof is in the pudding.... |
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